Goal 2

GOAL 2

Goal 2: Community-wide awareness of library programs and services

Objectives and Strategies

Implement a public relations and marketing plan

  • Identify the strengths and weaknesses of current practices
  • Benchmark practices with other libraries recognized as exemplary by the Kentucky Public Library Association
  • Increase support for and use of social media marketing activites
  • Promote word-of-mouth marketing best practices
  • Improve marketing of the bookmobile

Advance community partnerships

  • Review current community partners
  • Identify potential new partners
  • Participate in community events to increase the visibility of the library
  • Assign a staff member to oversee the on-going development of community partnerships
  • Increase collaboration with the Friends of the Woodford County Library

Increase library membership and usage

  • Increase outreach to underserved populations and groups
  • Identify and invite targeted user groups to the library
  • Create displays each month to promote various parts of the collection
  • Reach out to new community members
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